She estimates the monthly cost of keeping depression "under wraps" was around $500, not including taking time off work. Acquiring depression isn't guaranteed, but the winning bidder did get a transfer of ownership form, with the $155 going to the Movember Foundation. The listing had more than 10,700 page views and a long tail of comments, some commending her and others sharing similar stories about depression. "I tried chucking mine out the window but it didn't work," one post said.
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Clinical psychologist Duncan Thomson says the auction shows the value in being open, and even humorous, about mental health, and the impact it can have on people's lives. "The concept that you can sell your depression is pure irony," he says. "She is actually making the really useful point that depression is something that is often managed - rather than cured in the medical sense - in all kinds of different ways, often with a combination of therapy, drugs and things that are generally positive for wellbeing like exercise, diet and meditation."
Thomson says there is a trend toward being more open about depression and that can only be good. "It reduces the stigma associated with the mental illness, makes people feel less alone and helps people seek help," he says. Movember Foundation country manager Jim Slattery says the foundation fully supported Emma's auction. "I hope whoever bought it casts it out to sea."
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