He spent 18 months working with vets, designers and air hostess wife Helen, 29, to create Safestix after failing to find a product that replicated a large stick. Sgt Blair, who is with the Parachute Regiment at Netheravon, Salisbury, Wilts., said he hoped the sticks would become a hit with pet owners. He said: ”I’m not trying to be the fun police but I do want to get the safety message out to educate dog owners about the dangers of throwing sticks. I was just throwing a normal stick for my Jack Russell. He ran on to it in an awkward way and a splinter came off and punctured the inside of his mouth.
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”I started researching similar injuries online and found that they are very common so I decided to do something about it. The Safestix is one of the biggest dog toys on the market so it really replicates playing with a stick for dogs, which they love.” Professor Dan Brockman from the Royal Veterinary College praised Safestix as ”perfect”.
He said: ”This product would seem like the perfect alternative to a piece of wood. It has been carefully designed with no rough ends or edges and is made of material that is tough enough to withstand even my terriers teeth.” The Safestix are designed to be long-lasting and are made from tough rubber, which has twists in it to make it ”more interesting” for dogs to chew and catch. Three new Safestix versions – a shorter 50cm stick, an ”extra tough” one and a teeth cleaning mint stick – will go on the market next year.
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