Tuesday, January 18, 2011

Ad encourages drink driving on horseback

A US state has unwittingly started a legal debate with an advertising campaign urging drinkers to get a lift home. Montana's Department of Transportation issued a public safety video that features a horse picking up a rider at a bar.

It was intended as a metaphor to encourage drinkers to seek alternative transport. But it is being taken literally by some in a state well known for its horse culture.


YouTube link.

Helena Police Chief Troy McGee said he has received many calls from residents wanting to know if riding a horse while under the influence is legal. He replied that it is.

Montana law carefully defines a vehicle, and excludes those running under animal power. The popular 30-second video titled Sober Friend shows a savvy horse carefully obeying traffic laws on a night time journey through town before stopping in front of a bar to pick up a rider.

No comments:

Post a Comment