A video is at the centre of a new dental health campaign in Portsmouth. Inspired by films and TV series such as Twilight, it features a victim being appalled by a vampire's bad teeth.
The video, entitled Want a Dentist after Dark?, was originally produced for NHS Northamptonshire. It has been adapted for Portsmouth which has traditionally had poor levels of dental health.
YouTube link.
Research carried out for the NHS in the city showed that among men aged 16 to 35 the main motivation to take care of teeth was having fresh breath and an attractive smile.
It also showed young men were more likely to brush regularly or go to the dentist when their mother or girlfriend reminded them.
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