Billboard campaign in New York asks youths to pull up sagging pants

A new billboard campaign in Brooklyn is asking young people to clean up their acts by pulling up their pants. It's a public appeal to "stop the sag."



The 22-foot tall billboards will feature the backsides of two male models with their pants so low their underwear is exposed. They will appear in six locations around Brooklyn, primarily in Crown Heights. State Sen. Eric Adams unveiled the prototype on Sunday.



"When you raise your pants you raise your character. When you raise pants your raise your grades. When you raise your pants you reaise your self-esteem. Then you raise how you feel about yourself," he said. Adams said he paid $2,000 for the billboards with campaign funds.