World's first ever calorie negative Diet Cola Bottle launched

Woolworths.co.uk have launched the world’s first ever calorie negative sweet - the Diet Cola Bottle.

The sweet, part of its Pic n’ Mix range, burns more calories when eating and digesting than the sweet actually contains.

Matthew Jacques, Head of brand at Woolworths.co.uk, says “The Diet Cola Bottle looks almost identical and tastes equally as good as the original cola bottle, but without the calories.”



Woolworths.co.uk has worked closely with health and nutritional expert Prof. A.Prilfoolius to develop the Diet Cola Bottle.

The slimming sweet contains seven calories, 50 per cent less than the original.

Energy expended on chewing and digestion uses nine calories meaning each sweet effectively contains minus two calories per bottle. Eating 100g of Diet Cola Bottles can clock up minus 140 calories.