A luckless Indian romeo is suing Lynx after he failed to land a single girlfriend during seven years of using their products.
Vaibhav Bedi, 26, is seeking £26,000 from parent company Unilever for the "depression and psychological damage" caused by the lack of any Lynx effect.
Court officials in New Delhi have agreed to order forensic laboratory tests on dozens of his half-used Lynx body washes, shampoos, anti-perspirants and hair gels.
Lynx - marketed as Axe in India - is famous for its saucy ads showing barely clothed women throwing themselves at men.
But Bedi says in his court petition: "The company cheated me because in its advertisements, it says women will be attracted to you if you use Axe. "I used it for seven years but no girl came to me."
When contacted Unilever declined to comment on the case. But India's leading compensation litigator Ram Jethmalani warned: "There is no data to substantiate the supposition that unattractive and unintelligent men don't attract women. In fact some of the best looking women have been known to marry and date absolutely ghoulish guys. I'd suggest that the company settles this issue out of court."
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