Jamie Oliver in tears over failed US food revolution

British celebrity chef, Jamie Oliver, was reduced to tears after his attempt to cook up a war against fat in America was angrily rebuffed by locals, a new US TV series airing this week shows. In Jamie Oliver's Food Revolution, he kicks off the series by travelling to Huntington, West Virginia recently named as the unhealthiest city in America with the highest rate of diabetes.

Hot on the success of his UK reality series, which saw Oliver transform British school food, he confidently pledged to "inspire and show America that just a little effort makes a massive difference."



However, the city's adult population, nearly half of whom are considered obese, were far from keen to be preached to on the topic of healthy eating.



In one clip a talk show host at a local radio station is seen berating a stunned Oliver, commenting: "We don't want to sit around eating lettuce all day. Who made you king?" Afterwards Oliver moaned to the cameras: "I thought miserable bastards like that only existed in England."

His attempts to motivate were yet again thwarted when he visited an elementary school which served pizza to their students for breakfast. "In all my years, I've never seen pizza served for breakfast," he said, as the canteen chefs insisted they thought it was a nutritious meal. Eventually, Oliver is seen sobbing, "they don't understand me, they don't know why I'm here".