Child advocates have slammed a risque range of baby clothes that created a storm of controversy in Australia and are now on sale in New Zealand.
The T-shirts and suits are on sale in Australian chain Cotton On Kids' 17 Kiwi stores and feature slogans including "I'm a tits man", "The condom broke", "I'm living proof my mum is easy" and "Mummy likes it on top".
Family groups and child psychologists in Australia said they sexualised children and called for them to be withdrawn.
National Council of Women of New Zealand president Elizabeth Bang agreed and said the slogans were "awful".
"We've noticed more and more of this and we think it's time it stopped. There's quite a lot of research showing the sexualisation of children can be harmful to their mental and physical health."
Moyna Fletcher, of anti-child abuse trust CPS, said the clothing exploits children for adults' entertainment. Clinical psychologist April Trenberth, who works with child sex abuse victims, said the range seemed "cute" and "harmless", but was actually "insidious and dangerous".
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