A billboard for a Minneapolis museum has been replaced after someone spray-painted clothing and the word "Brrr!" in red over its depiction of nudity from a 16th-century Venus painting.
The advertisement is for the Minneapolis Institute of Arts' exhibition of works by the Italian master Titian. The museum chose to feature the famous "Venus Rising from the Sea" painting on the billboard because "it's very typical of paintings in the show," said MIA spokeswoman Anne-Marie Wagener.
The graffiti was discovered on a billboard in Long Lake, a western suburb, last week. None of the other Minneapolis area billboards advertising the show have been damaged. The one that was vandalized has been restored to its previous condition, despite objections from museum officials. "We said 'We think it's funny, just leave it, don't bother replacing it,'" Wagener said on Thursday.
But she said Clear Channel Outdoor, the company that owns the billboard, has a policy that ads with graffiti must be taken down so as not to encourage vandalism. The museum has fielded about 10 calls from angry passers-by who said they weren't comfortable seeing nudity outside of the museum, said MIA marketing director Kristin Prestegaard. Some people said it forced them to talk to their children about nudity in art, a conversation they weren't ready to have.
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