The gullible pair, who hail from Iowa in the US, upon hearing the offer, paid a visit to the local tattoo parlour and emerged a short while later with Quad City Rocker and 93 Rock etched on their faces. They then went on to hear the most disappointing news of their lives, when staff at the radio station informed the brothers that the competition had in fact been a practical joke – and their six-figure payout would never materialise.
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Winkelman has now found that his mistake has been plastered all over the internet, after a mugshot taken when he was arrested on a misdemeanour charge found its way online.
Following the incident, both Winkelman and Goddard tried to sue the station, claiming that it had intended to permanently mark its listeners so they 'could be publicly scorned and ridiculed for their greed and lack of common good sense'. Both cases were eventually dismissed. With tattoo removal often costing thousands of pounds and taking several months, it looks like the pair will have to put up with the funny looks for a bit longer.
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