Jimi Heselden, the owner of the Segway company, has died after riding one of the two-wheeled machines off a cliff and into a river. The multi-millionaire businessman, 62, fell into the River Wharfe while inspecting the grounds of his North Yorkshire estate on a rugged country version of the Segway.
The Segway is a motorised scooter which use gyroscopes to remain upright and is controlled by the direction in which the rider leans. A passer-by found Heselden alongside his Segway in the Boston Spa area at about 11.40am on Sunday.
A spokesman for West Yorkshire Police said today: "Police were called at 11.40am yesterday to reports of a man in the River Wharfe, apparently having fallen from the cliffs above.
"A Segway-style vehicle was recovered. He was pronounced dead at the scene. At this time we do not believe the death to be suspicious." Heselden was worth £166m and ranked 395th on the Sunday Times Rich List.
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